Discover Pure & Original paint at LAB 

Pure & Original is a Dutch paint brand that offers a huge range of possibilities with more than 180 colours, 5 types of preparatory products, 10 types of paint and 3 types of finishing specials. Whether you choose bold colours, grey tones, high gloss, matt or even washable, there is always a Pure & Original paint that suits your project. The range can be applied to walls, furniture, stairs and floors indoors, and also outdoors on woodwork and facades. LAB is an exclusive Star Dealer of Pure & Original. We have a mixing machine at our disposal with which we can mix all colours and types of paint. 

Pure & Original paint colours

Quality and sustainability are central to Pure & Original. All Pure & Original paint is water-based, vegan and colored with 100% natural and organic pigments, which originate from nature. For example, the Fresco lime paint and the Marrakech Walls are 100% mineral and environmentally friendly. 

The different types of paint from Pure & Original 

Pure & Original has a suitable type of paint for every application. Do you choose Classico chalk paint or do you prefer Licetto, the washable and matt chalk paint? Use Fresco lime paint for beautiful, authentic walls or create a concrete look with Marrakech Walls. Traditional Paint is perfect for doors, frames and furniture, while Carazzo is ideal for scratch-resistant floors. Do you want to paint the facade? Then choose Calx Kalei or Quartz Kalei. 

Try Pure & Original paint 

Would you like to try out your favourite Pure & Original colour at home first? Then order the handy colour samples, or colour samples, in A5 format. This allows you to easily test whether the colour suits you and what the paint looks like before you order paint. The colour samples of Pure & Original are painted with Classico paint. 

Looking for more colour inspiration? Order the free Pure & Original colour card from LAB.